Case study · Retail
No crashes on Black Friday, after three bad years
The store crashed every peak season. We rebuilt it while it kept selling.

Results
- uptime at peak
- 99.98%
- cloud costs
- −41%
- mobile sales
- +23%
- Client
- Fashion retailer
- Timeline
- 6 months
- Service
- Backend & Cloud
01The problem
The website crashed on the biggest sales day, three years in a row.
02Why it was hard
The business couldn't stop selling while we fixed it.
03What we built
We moved the store to modern cloud services piece by piece, then tested it at five times normal traffic.
04The result
Record sales, zero downtime and a smaller cloud bill.
Technology
- AWS
- Kubernetes
- Go
- Next.js

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